Villa is a pop-up art store concept, co-created by Kurppa Hosk, gallery owner Jonas Kleerup and architects Boys Don’t Cry. The idea behind the concept is to make contemporary art accessible to more people. By being moved out into retail environments and sold at affordable prices, art can reach new audiences – not typically those frequenting art galleries. Kurppa Hosk co-owns the initiative with Jonas Kleerup and is behind the concept itself, the retail design and Villa’s graphic identity.
