Founded in 2009 by two former McKinsey consultants, Storelli is a company exclusively devoted to making protective apparel for soccer. With high functionality, unique materials and edgy design, Storelli’s products seemed to have everything it takes to become a success. The only problem was that Storelli’s graphic appearance was not inline with its cutting edge products. Kurppa Hosk’s New York collaborator, Jacob Daschek, asked us to develop a new brand identity – one that could better emphasize the strengths of the brand and capitalize on the opportunities in the marketplace.
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