When the former IT department of The Bank of Åland became Crosskey – an independent company – it would suddenly have to stand on its own and grow by itself. For that, Crosskey needed to clarify its offer and empower its people. Kurppa Hosk helped Crosskey cut the ties to The Bank of Åland, strategically as well as visually, and build a strong brand of its own. Not least, Kurppa Hosk helped Crosskey build internal commitment for the new brand.
